Do you have your own business idea, but have doubts about how to go about bringing your good or service to market, manage employees, attract customers and turn a profit?
Then read Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh. Read on to be inspired and discover the Zappos difference.
Zappos' Fragile Beginning
Zappos, a startup online shoe company that has flourished into a billion dollar business, was founded by Nick Swinmurn in 1999 in San Francisco out of frustrations of not finding the right shoes on the market.
Like most entrepreneurs, he saw a gap in the market and set off to fill it. The resulting company, Zappos, draws it name from zapatos, "shoes" in Spanish.
Fellow entrepreneur Tony Hsieh became CEO a year later after making a $265 million fortune selling his company Link Exchange to Microsoft.
The company struggled as an online shoe retailer despite sales until finally turning a profit in 2007 reaching $840 million in annual sales.
In 2010, Amazon bought the company though Zappos retained its independent operations and Hsieh remained CEO.
| Read Delivering Happiness on your Fire HD 7 tablet. |
The Zappos Difference
Zappos spreads happiness among its associates and customers. Happiness is at the center of Hsieh's text.
Associates are provided details about the company's performance even through social media to maintain a high level of transparency.
The unique work environment includes an employee nap room and donut eating contests.
Customers are coddled with a focus on life-time client value to foster that key ingredient in business success - repeat shoppers.
Its 365-day 100% Satisfaction Guarantee Return Policy puts the customer first and separates Zappos from the rest of the retail crowd.
Hseih's Philosophy
Delivering Happiness is an uplifting account filled about an entrepreneur's journey to success.
From worm farms as a child to a $1.5 billion online venture and finally as catalyst for online shoe company, Hseih both entertains and informs in the book.
In order to spread happiness, be happy and don't take yourself so seriously.
Have a pen and paper ready to take notes.
Hsieh delivers a mesmerizing message full of hilarious stories, keen insights and actionable tips you can put to use in your business and in your life.
If you are an entrepreneur or are curious to become one by spreading your own ideas, don't miss Delivering Happiness: A Path to Profits, Passion, and Purpose.
Don't be surprised if you are inspired to start up your own business.
Hsieh provides you the map.
You just need to bring the idea worth spreading.
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Book Review - Zappos Delivers Happiness
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