The two aims of business correspondence are: 1) inform and education, and 2) sell.
Importance of Business Correspondence
There are four ways business correspondence is important to the success of your company:1. Maintain proper relationships
Proper relationships among businesses and their clients are nurtured by using appropriate means of communication.
Business letters can play a leading role. Customers write letters to the businesses seeking information about products and services. Businesses in turn respond with information to customers.
2. Inexpensive and convenient
Business information can be provided and obtained economically and conveniently through various forms of business correspondence.
Today email, websites, and social media allow the smallest business to have their voice heard on a range of topics.
A post of a press release on a blog is instantly available to the whole world with minimal effort and cost!
3. Stimulate and nurture goodwill
Nothing helps business like being nice to its customers.
Business correspondence can create and enhance goodwill.
A customer who is truly happy with your content, product, or service is a customer who will buy time and time again - the lifetime value of a customer.
Every interaction you have with your target audience is either increasing that relationship or hurting it.
The more value you provide for your audience results in cordial relations with the customers, which stimulates and nurtures the goodwill of the business.
4. Serves as documentation
Businesses thrive on a written records - any writings or records of acts, events, conditions, opinions, or diagnoses.
Business correspondence exchanged with other businesses or consumers documents facts, proposals, results of negotiations, and actions.
Thus, letters can serve as evidence in case two or more parties are involved in a dispute.
Conclusion
Businesses depend on the information exchange with its clients and other entities.
In sum, business correspondence fosters stronger relationships, a solid basis for expanding your business in the long-term.
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Read Part 3: Importance of Tone
